Unlocking your property's potential: seller goals for 2025

If selling your property is on your 2025 to-do list, now is the time to start planning for success. With buyers actively searching for well-priced homes, sellers who take the right approach can achieve great results.

READ: The importance of an accurate valuation when selling your home

But where do you start? David Jacobs, Regional Sales Manager for the Rawson Property Group, shares expert advice on property valuation, preparation, and the best strategies to secure a great sale in 2025.

Step 1: Get a professional property valuation

One of the most important steps in selling your home is setting the right price. Overpricing can lead to your property sitting on the market for too long, while under-pricing could mean missing out on potential profit.

"A professional valuation isn't just about a number - it's about understanding where your property fits in the market and how to position it for the best possible sale," says Jacobs.

How to get an accurate valuation:

• Work with an experienced agent who is active in your area
• Insist on a Comparative Market Analysis (CMA) to understand how your property fits into the current market
• Assess the unique features that add value to your home
• Consider local buyer demand and current trends

With expert guidance, you can list your home at a price that attracts serious buyers and leads to a successful sale.

READ: Understanding property valuations

Step 2: Get your property market-ready

Buyers are naturally drawn to well-presented homes. Even small changes can make a big difference in how quickly your property sells and the offers you receive.

"You don't need a full renovation," says Jacobs. "Focus on quick, cost-effective improvements that create a strong first impression."

Simple upgrades that make an impact:

• A fresh coat of neutral paint
• Decluttering and staging key spaces
• Brightening up rooms with good lighting
• Tidy outdoor spaces and boost curb appeal
• Fixing small maintenance issues (leaky taps, loose handles, scuffed walls)

Not sure what improvements will add the most value? A Rawson agent can provide tailored advice to highlight your property's best features and make it more attractive to buyers.

Step 3: Choose the right selling strategy

Sellers often wonder whether they should list with multiple agents (open mandate) or work with one dedicated agency (sole mandate). Jacobs recommends a sole mandate for a smoother, more strategic sales process.

"With a sole mandate, your agent can focus on marketing your home effectively, screening the right buyers, and negotiating the best deal, rather than rushing to close a sale before another agent does."

READ:  Unsure if your property valuation is accurate? Have a supplementary valuation performed

Benefits of a sole mandate with Rawson:

Exclusive marketing - professional photos, online exposure, and targeted advertising

Serious buyers only - better buyer screening to avoid time-wasters

Stronger negotiations - a dedicated agent working in your best interest

A sole mandate ensures your property gets the attention it deserves without unnecessary stress.

Step 4: Find the right time to sell

Rather than following general market trends, sellers should consider the best time for their specific property and personal circumstances.

"The 'right time' to sell isn't just about the economy - it's about when your property is at its best and when it makes sense for you," says Jacobs. "Some homes sell better in certain seasons, and some areas experience demand boosts at specific times. That's why it's best to consult with an agent who understands your local market."

Factors to consider when choosing your sale timing:

The condition and presentation of your home

Personal milestones (relocation, downsizing, upgrading)

Area-specific trends (seasonal demand shifts, new developments nearby)

Availability of qualified buyers in your price range

A knowledgeable agent can help you find the perfect window to list your home, based on your property's unique advantages and your goals.

Step 5: Work with a property expert who feels like a partner

Selling your home is a big financial and emotional decision. That's why choosing the right real estate agent is about more than just marketing expertise - it's about having a true partner to guide you through every step of the process.

"A great agent doesn't just list your home and wait for offers," says Jacobs. "They provide valuable information, clear guidance, and real confidence so that you can make the best decisions for your future."

What a great agent does for you:

Gives you the full picture - explaining market trends, buyer behaviour, and your home's value in context

Helps you navigate each step - from pricing and marketing to negotiations and closing the deal

Presents your options clearly - so you can decide how to handle offers, counteroffers, and other key moments

Keeps you informed and in control - ensuring you feel confident at every stage of the process

Jacobs adds: "Selling your home should feel like a well-planned journey, not a stressful guessing game. With the right agent by your side, you'll know exactly what's happening, why it's happening, and what your best options are - every step of the way."

https://www.property24.com/articles/unlocking-your-propertys-potential-seller-goals-for-2025/32584